Transforming Advertising & Promotion
We here are Telesian are frequently accused of obsessing about analytics. We are the first to admit it…we do! There’s an old adage, half of your marketing budget IS NOT working…the problem is, you...
View ArticleThe Impact & Value of Search Engine Rankings
Search is a cornerstone of the Internet economy and an essential part of the daily lives of many social and business users. According to a new study from McKinsey & Company, The Impact of Internet...
View ArticleIn Memory of Steve Jobs, Innovator Extraordinaire
I briefly met Steve Jobs at the unveiling of Lisa Computer at the National Computer Conference (NCC) in Anaheim, California way back in 1983. He was a great salesman his entire life…then and now. Who...
View ArticleTaking Your Search Marketing to the Next Level
Google’s algorithm is the one to watch when it comes to search engine rankings. But did you know this year’s major update, called Panda, turned a lot of rankings on their heads? Companies that had...
View ArticleReally Bad Search Marketing Advice Abounds
Idk what’s going on this week, but it’s only Tuesday and I’ve gotten more than the usual number of questions that fall under the heading of “Really Bad Marketing Advice.” To the credit of my friends...
View ArticleWhat We Can Learn from Eye Tracking Studies About Guiding Web Visitors’...
How do you get a web site visitor to notice a particular piece of information on your web site, such as a new white paper or a limited time offer on a new device? Most of us assume, that if something...
View ArticleHow to Avoid Being Persona Non Grata When Marketing on Facebook
Shari had an interesting series of discussions with her Clark and WPI students this week. The topic was marketing on Facebook. While about half the students (these are Gen Y / Millennials) have...
View ArticleIs Google Making Us Stupid? A Marketer’s View
This isn’t just an attention grabbing headline. Something’s going on with the way our brains work and it’s especially prevalent with the younger generation. Is Google making us stupid? it’s a great...
View ArticleAre Searchers Looking at Pay Per Click Ads? Latest Research Says Yes!
Since the late 1990’s, research has shown that Internet users are “functionally blind” to ads on a web page. In 2005, Burke, Hornof, Nilsen, and Gorman concluded, Eye tracking data reveal people rarely...
View ArticleMarketing Wonders of the World: The List Begins
In this day and age, everything seems to be about marketing — politics, education, philanthropy…and the vast array of products and services that are made and sold. There are zillions of books and...
View ArticleTEDxWPI — Psychology, Neuroscience, and Behavioral Economics: Why Most People...
We were deeply honored (and tinkled pink) that our very own Shari Worthington was invited to speak at the inaugural TEDx event at WPI on April 6, 2014. We’ll post the link to the talk as soon as it’s...
View ArticleHow Many Advertisements Do We See Each Day?
I am appalled at the amount of marketing data being randomly asserted without any research backing it up. How many people has the Internet turned into babbling idiots looking for their 15 minutes of...
View ArticleThe Damage HubSpot is Doing to Marketing
One of the first things I have to do in my graduate digital marketing classes is undo the damage created by HubSpot. HubSpot, which refers to itself as “a leading inbound marketing and sales platform,”...
View ArticleThe New Era of Advertising & Integrated Marketing Communications
“All advertising isn’t dead. Just bad advertising.” — Wall Street Journal With new media channels popping up almost daily, it’s increasingly difficult to know where your prospective customers are...
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